Adept Dynamics
Creative Direction & Web Consulting
Creative director and head of design
2021 - 2022
Adept Dynamics provides digital business transformation services for medium to large digitally-based businesses across the country. I worked with Adept Dynamics in multiple capacities as creative director and head of design. I helped build the look and feel of the brand's experiences, and served as a senior-level consultant on web design and development projects.
Design Output
A new brand identity
I redesigned the Adept Dynamics brand identity to reflect the company's new direction in 2022. The brand wanted to capture a sense of maximum professionalism and maturity, and wanted their new look to feel super-modern and inspire limitless growth.
My goal was that the new logo perfectly balanced with the brand's updated personality. I designed the color palette so it harmonized with the feelings of maturity and professionalism while keeping it optimally functional for interfaces, and designed the typography and imagery so it supported a bold, modern brand voice.
Website re-redesign (2022)
To go along with the brand's new identity for 2022, I am leading redesign efforts for its next website. The following are previews, live link coming soon.
Website redesign (2021)
Adept Dynamics needed a new website as business ramped up in 2021, so I lead the redesign efforts for them and helped the team develop it in Webflow.
